All artists strive to produce good work. This is an irrefutable fact. But upon what are artists using to base judgements and criticisms? Are there absolutes in design? Is it all relative? This fundamental thought process of art has fostered entire art movements, fueled arguments and provided a healthy amount of confusion in the artistic community for centuries.
To counter these unsettled disputes, some visionaries have created manifestos, rules, lists and ideologies behind all that is art. In 1995 (revised in October 2009), Deiter Rams contributed his opinion to the historic examination with his Ten Principles of Good Design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
An evocative and compelling list of demands by the highly decorated designer. Can one say this of all of their designs? Should each designer use these requirements as a checklist before finalizing designs? Most importantly, how does this relate to web and print design? Rams, coming from an era of artists more preoccupied with product design, allows room for a younger generation to question the relevancy of the list.
A number of inquiries, uncertainties and insights may be drawn from each one of these ten points. Conclusions must be reached through a homogenous collection of opinions. Alas, we are happy to commence a new series of articles examining as well as celebrating each of these ten points at length.
All designers strive to produce good work. This is an irrefutable fact. What do artists use to base judgements and criticisms? Are there absolutes in art? Is it all relative? This fundamental question has fostered entire art movements, fueled arguments and provided a healthy amount of confusion in the artistic community for centuries.
To counter this unsettled dispute, visionaries created manifestos, rules, lists and ideologies. In 1995 (revised in October 2009), Deiter Rams contributed his opinion to the historic examination with his Ten Principles of Good Design:
