This article and its illustrations were created by writer and designer Evan Stremke. Please note, this entry is an opinion piece and may not represent the beliefs of other Inksie staff members. If you have any insight, please leave a comment.
What would we call ourselves? Designers? Would we maybe take it a step further perhaps? Maybe we’re Creative Thinkers, or even Creative Problem Solvers? How about Visionaries? It’s probably safe to assume that it doesn’t say Professional Crybabies anywhere on our business cards, is this correct?
So why is it that so many of us spent the majority of the past week crying out over the new Gap logo, allotting time to work on creating alternative designs rather than the work we get paid to do, or work that could actually be of service to someone else? Did we honestly think that contributing our own concepts to various blogs and websites, creating—and communicating with—a fake Twitter account for the new logo (which is almost always stupid by the way), and venting about it on our blogs would bring about serious action on Gap’s part?
What’s that? Oh, Gap has reverted to their previous logo? Congratulations, we still wasted our time because we don’t shop at Gap based on the quality of the logo. We shop at Gap because of the clothing. We shop at Gap because there’s usually a gigantic photo of John Krasinski wearing a scarf plastered on the storefront window, not because of the typography on—or the lack of shapes on—the bag.
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