Interaction and Collaboration

Inksie assembles creatives from different mediums in one place for interaction and collaboration. We aim to open minds and build on old and new ideas alike. It’s a reliable place for honest critique, opinions and discussion.

Growth by Inspiration

We foster an appreciation for design and its expressive qualities. To this end, we operate The Inksie Journal of Design & Culture, where we interview highly regarded professionals and feature exceptional artists. Through visual and conceptual content we aim to grow.

Print Production and Distribution

Inksie engages artists and the public alike in the medium of print. We believe that it is a powerful, communicative platform. We exercises the medium’s strengths through distributing original works of printed art and design to the public.

Conducive to Creativity

We’re fans of a good challenge and growth as a consequence of it. We’ve structured Inksie with that in mind, with a community that not only fosters creative culture, but drives for progress.

About the Campaign

As you may have seen, Inksie released a new set of icons on the Fusion Ad Network as a part of a new advertising campaign. These icons represent everything that we are as a company. There is reasoning behind each one of the enigmatic shapes, please take some time to read about our thoughts and process behind the set.

To advertise, or to not advertise? This question became a long process as we are highly skeptical of advertising ourselves. We finally came to the conclusion that this was a necessary step in expanding our brand image and audience. Upon making the decision, we decided we would like to showcase our brand in a non-traditional manner – with the use of icons. We wanted to catch people’s attention with stylistically cohesive and visually compelling set of shapes.

In the initial steps of the process, we analyzed how we ourselves view advertising on a daily basis. We found that users have evolved and adjusted to the static and tasteless nature of advertising on the web. It has become second nature to mentally block out flashing banners and the all-too-familiar voice announcing that, you, are the millionth site visitor and are entitled to a billion dollar shopping spree. For the most part, modern-day advertising has become a tasteless, stagnant, and sometimes irritating experience.

The icon set started with Interaction and Collaboration. The logo needed to be a hierarchical image that conveyed smooth transitions instead of definitive beginning and ending points. This evolved into the bold sets of curving lines flowing into one, central point. As soon as the icon was created, the set’s aesthetic found its footing. The imagery found in all of the other shapes followed the three stripe pattern to create Growth by Inspiration, Print Production and Distribution and Conducive to Creativity.